Allocadia empowers marketers to run marketing more effectively by providing them with greater control over their marketing investments, plans, and results. The recognized leader in Marketing Performance Management (MPM), Allocadia is a core technology for more than 200 customers, and 10,000 marketers worldwide. To-date companies like Microsoft, Juniper Networks, VMware, Red Hat and Charles Schwab have managed over $25 billion marketing dollars within Allocadia.

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