Why Attend?

Join the Inaugural SiriusDecisions Summit Canada and network with a vibrant community of b-to-b sales, marketing and product leaders. In one day, you will learn how leading Canadian companies address growth, innovation and operational challenges. You’ll leave the event with a unique perspective on what’s working right now across the b-to-b space in Canada.

With the actionable insight you’ll gain by attending 2018 Summit Canada, it shouldn’t be a tough sell. But in case you need to do some light arm-twisting, here’s a persuasive letter you can copy and paste into an email.

Why attend SiriusDecisions 2018 Summit Canada?

The conference itself is composed of general sessions to unveil the latest b-to-b research relevant to the Canadian market, presentations from Canadian companies who will share their best practices, plus networking time with your peers and SiriusDecisions analysts. The event’s focus is on helping you know what it takes to build a high-performance revenue engine–one that’s aligned around an audience-centric strategy that makes it easy for sales and marketing to exceed their goals. Visit our agenda to learn more.

“The content at Summit is extremely relevant to a B2B marketer. You’d be hard-pressed to find this level of best practices, frameworks and foundational courses elsewhere.”
Sarah Stansberry, SVP Solutions Marketing at Equifax
“The content at Summit was amazing. I feel like I learned so much that I can immediately apply with my team.”
Michelle Fisher, Vice President of Marketing at Lanyon

.

To:

From:

Re: SiriusDecisions 2018 Summit Canada

I’d like to attend SiriusDecisions 2018 Summit Canada on March 1, 2018 in Toronto, Canada. This is a full day of data-driven best practices research, unveiling of new innovations across the b-to-b space and networking with an elite community of sales, marketing and product leaders. I will attend sessions that are directly applicable to improving operational processes and driving revenue in the year ahead. Upon my return, I will apply the techniques and ideas learned from my peers to benefit our company.

SiriusDecisions 2018 Summit Canada is the most intensive learning opportunity to get the most from our SiriusDecisions investment. The conference itself is composed of general sessions to unveil the latest b-to-b research and insights relevant to the specific needs of the region, networking time with peers and SiriusDecisions analysts, a customer panel discussion – all focused on supporting us to drive better alignment with our regional stakeholders and corporate teams and operationalizing our company’s growth strategy in today’s diverse and fast evolving Canadian market.

In these times when we’re focused on getting the most out of what we have, I think it’s critical for us to learn from other successful customers and apply their experiences to our operations. Here are three projects where we would benefit:

  • [add project or initiative]
  • [add project or initiative]
  • [add project or initiative]

This will also give me a chance to meet and engage with some of our technology partners. The Marketplace is a one-stop shop where I can discuss technology, extend capabilities, and pick up new ideas to drive even more productivity from our implementation.

Here is an approximate breakdown of conference costs:
Airfare: N/A (for locals)
Transportation: N/A (for locals)
Hotel (1 night at $229 CAD for single occupancy): $229 CAD
Registration Fee (Standard Rate Client): $975 CAD
Total: $1,204 CAD

I’m currently working on ways to reduce expenses, including airfare specials, hotel discounts, ride sharing, and meals with vendors.

This conference should deliver a great ROI. I’ll learn how to better implement, operationalize and justify our marketing initiatives, with the confidence that the information I am receiving is from proven fact-based operational intelligence. I’ll also develop better contacts with marketing experts and gain knowledge to drive more leads, improve lead conversion, and align sales with marketing. This will pay off in streamlined practices, proven solutions, and a new network of peers to call upon for ideas or problem solving.

I will submit a report post-conference that will include executive summary, major takeaways, tips, and a set of recommended actions to maximize our current investment. Additionally, I can share relevant information on emerging opportunities with key personnel in marketing, sales, and the executive team.

Thank you for considering this request. I look forward to your reply.

Regards,