Summit Canada Case Studies Brainrider Case Study

Aligning your Content & Tactics to the Buyer’s Journey: Practical Ways to get Better Pipeline Results

Sponsor Name: Brainrider

The B2B buyer has evolved. In order to connect with today’s buyer, marketers must adopt a customer-centric approach to pipeline marketing. By connecting with our ideal customer, understanding their needs and providing them with a tailored solution when they need it, we build trust and deliver real value. This approach not only improves the buyer experience, but also improves our pipeline results. In this case study presentation, we will provide you with practical advice and real-life examples on how to achieve both.


Key takeaways this presentation will address:

  • How to diagnose your organization’s pipeline challenge
  • Prioritizing the right content and marketing tactics
  • How to map content to the buyer’s journey
  • Measuring the pipeline impact of your marketing efforts