Summit Canada Case Studies Quarry Case Study

Bringing Oracle’s Account-based Strategy to Life

Sponsor Name: Quarry

Oracle is shifting its global go-to-market approach from a traditional demand gen strategy to an account-based one. And Sr. Director, Modern Marketing Business Transformation, Kelvin Gee is leading the way. Kelvin will unpack:
  • Oracle’s approach to account-based strategy (ABS)
  • The benefits (and challenges) of taking an account-based approach to change the game
  • How to best enable and orchestrate account-based marketing and sales activities in-market
  • Then, see Oracle’s account-based strategy in action as Kelvin walks through an example of a recent hyper-personalized 1:few campaign activated by Oracle and B2B demand agency, Quarry.