Summit Canada Sessions Day One Welcome

Opening Keynote: The State of B-to-B in Canada

Speaker(s):  Ally Motz

This session will include: trends and insights from our annual study of how Canadian sales, marketing and product leaders are investing today and what they're looking to do in the future.
"SiriusDecisions research shows that companies with strong alignment have 19 percent faster revenue growth and are 15 percent more profitable, but b-to-b organizations in Canada indicate alignment issues. Attendees can expect to learn how aligned companies attain success. We’ll also look at where investments are being made – specifically in technology. Canadian b-to-b organizations need to know what technology will work best for them."<br /><br />&ndash;Ally Motz