Summit Canada Sessions Demand Sources for Sales

Building A Better Revenue Engine: Demand Sources for Sales

Speaker(s):  Phil Harrell

This session will include: how to place the best bets for where to find sales leads, and how smarter planning and a partnership with marketing helps sellers win.
"Chief sales officers must ensure an adequate inflow of demand from multiple sources for sales to convert into pipeline and bookings. In my Summit Canada session, attendees will learn how chief sales officers can ensure cross-functional accountability for demand contribution targets by standardizing a clear, results-oriented view across all lead sources."<br /><br />&ndash;Phil Harrell