Summit Canada Sessions Technology for Account-Based Strategies

Technology for Account-Based Strategies: Wants, Needs and How To Deliver ROI

Speaker(s):  Megan Heuer

With so many companies investing time and money in account-based strategies and technologies, and so much market talk about what to buy, now's the time to be smart. Technology is essential to effective ABM execution, but return on that investment depends on bringing in the right tools at the right time. We'll describe the ideal account-based tech stack and how to help those tools deliver the full power of ABM to your b-to-b revenue engine.