Summit Canada Sessions What High-Performing Demand Creation Functions Do Differently

Secrets of High-Performing Demand Creation Functions

Speaker(s):  Jen Horton

This session will include: new research on what sets apart the best-run demand creation teams, including the skills, processes, tactics and tools they use to deliver better results.
"The most common question I get from our clients is ‘What should we be doing that we aren’t?’ B-to-b organizations are always looking to stay ahead of trends and new developments in demand marketing technologies and tactics. I’m excited to share the latest insights from our clients about what it takes to achieve high performance in demand marketing at this year’s Summit Canada."<br /><br />&ndash;Jen Horton